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 Mobile Marketing Products

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Mobile Marketing Products:

Mobile Operators are always looking for subscribers satisfaction and loyalty. New services, campaigns and offers are directed for these two main objectives.

From here; Rubikomm Mobile Marketing solutions help mobile operators to boost subscribers satisfaction through providing new innovative solutions. Mobile marketing solutions improve subscribers loyalty to the operators through the enhanced solutions and creative services which make your operator unique and distinguished.

Loyalty, Churn & Marketing Campaigns Manager


Effective marketing solution to increase subscriber tenure and usage, reduce churn, increase revenues and create SIM preference.
It enables operators to predict churn in the network. It also enables to define different marketing campaigns using a friendly web GUI providing targeted MSISDNs (which are based on the prediction and analysis of base of subscribers) and thus enables to create very targeted campaigns that touch the needed segment.
The solution integrates with different nodes of the network, collects different xDRs and TAP files then analyzes the behavior, history and usage of each subscriber.


The solution addresses the following key features:

  •  Loyalty, Churn & Marketing Campaigns Manager is specifically designed for the Telecom Market (Data Model taking into account Prepaid &  Postpaid subscribers, Solution fully integrated in Telecom environments and targeted specifically for Telecom Marketing Departments).

  •  Campaigns are based on live information. Usage information is collected live to ensure campaigns will be based on up to date information. The solution is completely independent of Data Warehouse and doesn’t require the deployment of any Data Warehouse system.

  •  Loyalty, Churn & Marketing Campaigns Manager is fully automated, scheduled campaigns are launched in real-time automatically without manual intervention; subscribers are notified automatically in real-time of the campaign through SMS or any other channel; the campaign reports are created automatically in real-time or on-demand; the bonuses are credited in real-time on the subscriber account

  •  Loyalty, Churn & Marketing Campaigns Manager embeds Predictive Analytics and Subscriber Life Cycle Management to ensure proper targeting and timing of campaigns.

  • Campaign configuration is intuitive and doesn’t require specific IT or BI skills.

  • Campaign parameters (subscriber eligibility criteria; usage bonus triggers; bonus rules, commodity types…) are fully flexible and leverage all detailed information present in CDRs, recharge logs…

  •  Loyalty, Churn & Marketing Campaigns Manager runs on commodity Hardware and limits the need for external 3rd party license (Operating System, Database…) to keep the Cost of Ownership as low as possible.