Mobile Marketing Products
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Mobile Marketing Products:
Mobile Operators are always looking for subscribers satisfaction
and loyalty. New services, campaigns and offers are directed for these two main objectives.
From here; Rubikomm Mobile Marketing solutions help mobile
operators to boost subscribers satisfaction through providing
new innovative solutions. Mobile marketing solutions
improve subscribers loyalty to the operators through the
enhanced solutions and creative services which make your
operator unique and distinguished.
Loyalty,
Churn & Marketing Campaigns Manager
Effective marketing solution to increase subscriber tenure and
usage, reduce churn, increase revenues and create SIM
preference.
It enables operators to predict churn in the network. It also
enables to define different marketing campaigns using a friendly
web GUI providing targeted MSISDNs (which are based on the
prediction and analysis of base of subscribers) and thus enables
to create very targeted campaigns that touch the needed segment.
The solution integrates with different nodes of the network,
collects different xDRs and TAP files then analyzes the
behavior, history and usage of each subscriber.
The solution addresses the following key features:
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Loyalty, Churn & Marketing
Campaigns Manager is specifically designed for the Telecom
Market (Data Model taking into account Prepaid &
Postpaid subscribers, Solution fully integrated in Telecom
environments and targeted specifically for Telecom Marketing
Departments).
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Campaigns are based on live
information. Usage information is collected live to ensure
campaigns will be based on up to date information. The
solution is completely independent of Data Warehouse and
doesn’t require the deployment of any Data Warehouse system.
-
Loyalty, Churn & Marketing
Campaigns Manager is fully automated, scheduled campaigns
are launched in real-time automatically without manual
intervention; subscribers are notified automatically in
real-time of the campaign through SMS or any other channel;
the campaign reports are created automatically in real-time
or on-demand; the bonuses are credited in real-time on the
subscriber account
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Loyalty, Churn & Marketing
Campaigns Manager embeds Predictive Analytics and Subscriber
Life Cycle Management to ensure proper targeting and timing
of campaigns.
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Campaign configuration is intuitive and
doesn’t require specific IT or BI skills.
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Campaign parameters (subscriber
eligibility criteria; usage bonus triggers; bonus rules,
commodity types…) are fully flexible and leverage all
detailed information present in CDRs, recharge logs…
-
Loyalty, Churn & Marketing
Campaigns Manager runs on commodity Hardware and limits the
need for external 3rd party license (Operating System,
Database…) to keep the Cost of Ownership as low as possible.